![]() ![]() ![]() For example, on May 9th, 2019, Redditor squiddy555 posted a version of the meme which gained over 60,000 upvotes in five days (shown below). In May 2019, an edited version of the screenshot in which UI element "Mount", normally only available for mountable animals, was added, gained popularity as an image macro. ![]() For example, on March 1st, 2017, an unlogged Imgur user posted a meme which gained over 170 views (shown below, right). In the following weeks, the screenshot has been used as an object labeling meme. On February 28th, 2017, an anonymous 4chan user posted the screenshot of the scene, originating from the demo version of the game, to /v/ board (shown below, left). The video, titled "Thicc Zelda Cutscene", gained over 600,000 views in two years. In one particular scene of the cutscene, Zelda is shown crawling on her knees while Link is positioned slightly behind her. On March 11th, 2017, YouTube user Teenage Wildlife uploaded a cutscene from the game in which characters Link and Princess Zelda are shown examining flowers. One for the history books.On March 3rd, 2017, Nintendo-developed video game Legend of Zelda: Breath of the Wild was released. “What started as a perceived rivalry or debate in some circles about which to see has organically turned into a pure celebration of both films and the communal power of seeing them in a movie theater,” Robbins told me. ![]() “This weekend proves that moviegoers love great films and will support them - even in many cases on the same day.”īut in this case, the dual blockbusters are actually aiding one another, building hype for a summer movie event that will bolster receipts for what should be two competing films. “Conventional wisdom in Hollywood has been that you cannot release two big blockbusters on the same weekend, maybe that’s not as true as people believe,” O’Leary said. That way, movies don’t end up tripping over each other. The irony in the films’ massive draw is that, typically, studios prefer to avoid releasing major box office features on the same weekend as another. And the trend has continued to snowball, with legions of posts on social media platforms like TikTok building up a wave that has now washed over the country and into the mainstream. Tom Cruise helped give life to the phenomenon last month when he posted on social media that he was seeing both films. “Oppenheimer” is a serious, three-hour drama with dark imagery centered on war and the potential destruction of humanity.īut, as they say, opposites can attract. “Barbie” is an upbeat comedy film wrapped in the iconic doll’s signature pink and other cheery colors. It was not lost on anyone how the two films, which could not be further apart in genre and style, would be forced to share the box office on the same weekend. It was a pretty funny joke video made up of in-game footage, mixed with artistic embellishments (like a treasure hoard of butter in King Harlaus vault). The “Barbenheimer” meme has been around for some time, dating back to when it was announced the two movies would be released on the same day. Even those who don’t regularly patron cinemas are aware of ‘Barbenheimer.’ You can’t easily buy that kind of promotion, if at all.” “‘Oppenheimer’ and ‘Barbie’ were both destined for probable success on their own terms, but capturing the social media zeitgeist has escalated the phenomenon into what feels like will be one of the biggest moviegoing weekends since 2019. “This is truly one of the wildest and most unpredictable situations I’ve ever observed at the box office,” Shawn Robbins, chief analyst at BoxOffice Pro, told me Thursday. The memes are, in effect, juicing attendance. Rolled up together, however, they are projected to deliver an even more powerful jolt to the theater industry. If there’s a terrible location in Breath of the Wild, it’s the Shrine enclosed in the maze made of flowers. Theyre both brilliant players (albeit very different and a bit stupid to compare). Its getting more annoying than when Southgate says it at this point, and making it seem like a much bigger issue than it is. Every post I see theres some comment like but lets talk about Mount. There has been, for some time, high interest around both of the films. Mason Mount meme is getting a bit embarrassing now. Discovery, which is also CNN’s parent company) and Universal’s bio-epic from Christopher Nolan were always projected to do well in their own respective rights. These films will continue to draw fans for weeks to come.” “But it’s not just about the first three days of the box office either. “The anticipation we’re seeing for these two movies is unprecedented, as people are thrilled to go to the theatre and be a part of an exciting cultural event,” Michael O’Leary, president of the National Association of Theatre Owners told CNN. It is the effect of a viral internet sensation that has flooded social media feeds with jokes and parodies about the opposing films and now looks set to meme its way to record theatrical attendance. The battle of the bombshells playing out in theaters is not the usual runaway box office success story. ![]()
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